Rebrand of logo, patterns and iconography for a gift giving company that strives to be there for important life moments and to ‘lift the spirit’ . The original logo was the Optima typeface and tracked out. This font is often found in political campaigns or engraved into memorial sites, so without defacing the established identity, I decided to soften the edges and pull down the crossbar in the ‘A’. The brand didn’t have a consistent icon so it was my intention to place the ‘D’ inside of a house to show how DEMDACO can be the center of your home.